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16 June 2021 Last weekend, Ferrari held a fashion show for its renewed clothing line right at the factory, beside its assembly lines. The event announces Ferrari's shift toward an even higher market segment in the fashion industry, and the brand’s attention toward...

09 June 2021 Even though Evs have been around for a while now, it's just in the last two years that every major automaker started a proper race to catch up with Tesla and possibly outrun the rest of the competition. And while initial forecasts predicted that EVs...

03 June 2021 I have discussed before about how automotive companies nowadays develop extremely complex customer journeys to promote brand loyalty as the competition in the market gets fiercer and just building beautiful and fast cars is not sufficient anymore....

19 May 2021 Just yesterday, on May 18th, Lamborghini CEO Stephan Winkelmann announced the company’s strategy for its electrified future under the evocative name ‘Direzione Cor Tauri’ (Heart of the Bull in Latin) and using the Taurus constellation’s brightest star,...

12 May 2021 In 2020, after a generally positive start of the first quarter, the world has been hit by the proverbial Black Swan. The pandemic changed profoundly our lives and, in many instances, has accelerated dynamics that were already developing in numerous...

05 May 2021 When a new car is unveiled, the first characteristic we appreciate is its design. It is our first point of contact with a car. The aesthetics language always carries the signature of a well-known Chief Designer who gives the direction and heads an...

28 April 2021 Resale value is an extremely important factor in the luxury automotive sector as it affects different stakeholders and impacts the company long-term. Scarcity and exclusivity are arguably the most important elements of any strategy in this niche and...

14 April 2021 Bentley Motors announced a few days ago the development of its latest project. A 60-stories building co-developed with American developer Dezer to offer a Bentley branded residence experience featuring lots of amenities. Among these, probably the most...

07 April 2021 Over the last two years, Aston Martin underwent a difficult period and a deep restructuring. Lawrence Stroll, its new Executive Chairman completed a £500 million deal with his consortium, acquiring 16.7% of the company with £182 million and injecting...

30 March 2021 Last week the Unreal Build: Automotive 2021, an event that was first hosted in 2017, was held online. During the Conference, companies collaborating with automotive giants presented some bleeding-edge technology applications that promise to...

24 March 2021 Nowadays, Lamborghini is, for the most part, synonymous with flashy, futuristic-looking, impractical, “uncomfortable”, but luxurious, beautiful, and crazy-fast 2-seater supercars. Naturally, being impractical, and uncomfortable, to a certain extent, is...

11 March 2021 Rimac is the latest success in the luxury automotive industry, and in just 10 years distinguished itself for being an extreme innovator with its high-performance electric powertrains as well as other correlated technologies. As Mate Rimac stated during...

24 February 2021 Coachbuilding is one of the most interesting aspects of the luxury automotive industry. It is deeply rooted in the origins of the automotive industry when automakers did not have production series models and clients went directly to coachbuilders for a...

17 February 2021 The Porsche Taycan has been a big deal for the industry since its first appearance as a concept under the name Mission E. It was the first long-standing established luxury manufacturer to start the production of an electric vehicle, which is something...

10 February 2021 The luxury automotive segment is an extremely competitive niche, with just a few strong players and very high entry barriers. Over the last 30 years, many tried and very few succeeded. While electrification is partially lowering such barriers on the...